مقدمة

المنصب الحالي: استاذ مساعد  
البريد الإلكتروني: d[email protected]
اللقب: استاذ مساعد 
الكلية: كلية الاتصال وتقنيات الإعلام
القسم: Media & Marketing Technology

المؤهلات الأكاديمية

    • PhD in Media Studies, Eastern Mediterranean University, Turkey (2025); Thesis: “Analyzing AI-Themed Cinema Through a Triangulation Methodology: Qualitative Film Analysis, and Quantitative Audience Research”  
    • MSc in Public Relations & Advertising, Girne American University, Turkey (2021), with thesis “Analyzing the role of Artificial intelligence in public relations through Selected Case Studies” 
    • Bachelor of Arts in Mass and Communication (Radio & TV), Pharos University, Egypt (2018) — Graduation project: Documentary film “Jesus’s Holy family” (role: video editor montage) 

بيان التدريس والتعلم

Kareem Mohamed is an interdisciplinary researcher and educator passionate about integrating cutting-edge AI technologies in media and communication studies. He combines academic research with extensive professional experience in marketing, video editing, and social media management. With a strong foundation in qualitative and quantitative methodologies, he aims to inspire innovative learning approaches that connect theory with practical application in real-world communication environments. He believes in continuous professional development through cross-disciplinary certifications and applied research.

الخبرة

Kareem Mohamed has gained extensive experience in leadership, social media management, training, and marketing support roles. He has been serving as a Research & Development Specialist at DFPBS (2024-2025), where he supports students in university admissions, scholarship applications, and online courses, alongside marketing residential and commercial real estate projects. Prior to this, from October 2023 to July 2024, Kareem managed social media content creation, advertising campaigns, SEO, and integrated marketing channels at Marco Partners LTD. Between July 2021 and September 2023, he led over 13 projects encompassing branding, web development, marketing, and financial services at Cyprus Premier Company, overseeing team performance and quality assurance. From February 2019 to February 2023, he functioned as an Online Trainer at Neptune Australian Securities LTD, delivering financial technical analysis courses to professional investors. Concurrent with his master’s studies (2018-2019), Kareem worked as a part-time lecturer and teaching assistant at Girne American University, where he taught Research Methods and Integrated Marketing Communication. His earlier professional roles include Marketing Agent Support positions at Global Integrated Support (2017–2018) and Partners Outsourcing Solutions (2016–2017), where he provided promotional support, sales upselling, customer feedback management, and multilingual assistance. Through these varied experiences, Kareem has developed a robust skill set in communication, digital marketing, education, and team leadership. 

الإهتمامات البحثية

    • AI-generated content, deepfake detection 
    • AI-assisted graphic design, editing, and film-making 
    • Sentiment Analysis, Eye tracking and data mining in Public Relations and Marketing 
    • Neuromarketing and digital media analytics

المنشورات المختارة

    • “AI Driven media manipulation: Addressing public trust through the rise of deepfake technologies,” (2025), İnterdisipliner Medya ve İletişim Çalışmaları 2 (3), 98-133.  
    • Exploring AI Impact on graphic design efficiency in Adobe software through case studies (2025), Yeni Medya Elektronik Dergisi 9 (2), 201-235. 
    • Analyzing Audience Engagement in Static Versus Dynamic Media Content Using Eye-Tracking and Instagram Metrics Through the Lens of TPB and CLT (2025), Qeios. 
    • Qualitative Analysis of Technical Aspects of Filmmaking Processes in Hollywood, Asian Cinema, and the Award-Winning AIFF (2025), Qeui 
    • Analyzing the Role of Gestalt Elements and Design Principles in Logo and Branding, International Journal of Communication and Media Science, Aug 2023.  
    • The Media in Metaverse; Baudrillard’s Simulacra, Is Metaverse that Begins the Apocalypse? Int. Journal of Communication and Media Science, June 2023.  
    • Comparative Content Analysis of the Coverage of the Execution of Convicted Prosecutor Assassination, SSRG Intl. Journal, 2023.  
    • Systematic Literature review on Neuromarketing in Branding, International Journal of Innovative Science and Research Technology, June 2023. 
    • Analyzing the role of Sentiment Analysis in Brand Monitoring and Crisis Management, SSRG International Journal of Humanities and Social Science, 2022.  
    • Artificial intelligence in public relations: Association rule Data Mining as a Decision Support tool, SSRG International Journal of Humanities and Social Science, 2022.  

Last Updated on September 17, 2025 @ 11:13:16 am

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