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Communication & Media Technologies

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Dr. Mohammed Elastal

Dr. Mohammed Elastal

Current Position: Assistant Professor

Email Address: dr.mohammed.elastal@gulfuniversity.edu.bh

Research Field: Public Relations

Title: Assistant Professor of Public Relations

College: Communication and Media Technologies

Department: Communication and Public Relations

Specialization (General): Communication

Specialization (Specific): Public Relations

Qualification

  • Graduate Certificate in Technical Writing, Algonquin College, Canada, 2022
  • MA in Conflict Studies, Ottawa University and Saint Paul University, Canada, 2020
  • MA in Applied Linguistics and Discourse Studies, Carleton University, Canada, 2019
  • Ph.D. in Public Relations, Universiti Sains Malaysia, 2003
  • MA in Mass Communication, Karachi University, 1994
  • BA in Mass Communication, Karachi University, 1993

Professional Membership

  • Member of the International Public Relations Association (IPRA)

Teaching & Learning Statement

Dr. Elastal is committed to life-long learning and employs research-based learning and learning-by-doing methodologies in his teaching. He encourages students to engage in real-world projects and develop practical communication skills alongside theoretical knowledge.

Experience

Dr. Elastal has over 16 years of teaching experience and 9 years of administrative experience in higher education institutions. He has taught public relations, media studies, and communication courses at several universities across Asia and the Middle East.

Research Interest

His research interests include public relations theory and practice, strategic communication, crisis communication, media discourse analysis, and the role of media in conflict resolution.

Selected Publications

  1. "Public Relations Strategies in Conflict Zones" – International Journal of Strategic Communication, 2021.
  2. "Discourse Analysis of Media Coverage During Political Crises" – Journal of Communication Studies, 2019.
  3. "Technical Writing in the Digital Age: A Canadian Perspective" – Algonquin Academic Review, 2022.
  4. "Public Relations Education in Southeast Asia" – Asian Communication Review, 2018.
  5. "Crisis Communication Frameworks for NGOs" – IJPR, 2016.
  6. "Media and Conflict Resolution: Case Studies from the Middle East" – Peace Communication Journal, 2014.
  7. "Strategic Communication in Higher Education Institutions" – Malaysian Communication Review, 2010.

Books

"Relativism vs. Absolutism" – Academic Publishers, 2015.

Conferences & Workshops

  • IPRA World Congress on Public Relations, 2022
  • International Communication Association Conference, 2020
  • Arab-Canadian Media Studies Symposium, Ottawa, 2019
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Last Updated: 09 Apr 2026