Departments

Qualification

• Ph.D. in Advertising & Public Relations, Faculty of Mass Communication, Cairo University, Egypt, 2011
• Master in Advertising & Public Relations, Faculty of Mass Communication, Cairo University, Egypt, 2006
• Bachelor of Advertising & Public Relations, Faculty of Mass Communication, Cairo University, Egypt, 1997

Professional Membership

• Member MCIPR
• Fellow of The Higher Education Academy UK (FHEA-UK)
• Member of the Public Relations Association in the Middle East
• Member of the Egyptian Media Syndicate
• Member CDMP
• Member CIPR-UK

Teaching & Learning Statement

Dr. Naglaa has worked as a public relations instructor since 2011. She uses many useful teaching methods like lectures, class discussions, debates, role-playing, and problem-solving. She also uses many essential programs in the media production field like Photoshop, Illustrator, Final Cut Pro, and Adobe Premiere Programs. She believes in creating an effective learning environment that promotes equity, collaborative learning, and encourages students to be independent learners.

Experience

• Worked as an Assistant Professor of Public Relations at CIC (Canadian International College) in Egypt from 2011 to 2017.
• Served as Head of Quality Assurance at CIC Egypt and participated in multiple quality improvement initiatives.
• Worked as a Director and Scriptwriter at Egyptian Television before her academic career.

Research Interest

Dr. Naglaa's research focuses on public relations, advertising, digital media, and strategic communication. She explores brand management, corporate identity, and the evolving role of social media in public relations practices.

Selected Publications

1. "The Role of Public Relations in Crisis Management" – International Journal of Mass Communication, 2020.
2. "Digital Advertising Strategies in the Arab World" – Arab Journal of Media Studies, 2019.
3. "Social Media and Corporate Identity: A Bahraini Perspective" – Gulf Communication Review, 2018.
4. "Public Relations Education in the Middle East: Challenges and Opportunities" – IJMC, 2017.
5. "Brand Management in the Digital Age" – Cairo University Press, 2016.
6. "Advertising Ethics and Consumer Protection in the GCC" – Media Ethics Quarterly, 2015.
7. "Strategic Communication Planning for NGOs" – Nonprofit Media Journal, 2014.
8. "The Impact of Television Advertising on Consumer Behavior" – Egyptian Media Review, 2013.
9. "Crisis Communication in the Age of Social Media" – IJPR, 2012.
10. "Public Relations Practices in Egyptian Organizations" – Cairo Journal of Communication, 2011.

Books

1. "Public Relations: Theory and Practice in the Arab World" – Cairo University Press, 2018.
2. "Strategic Advertising: A Middle Eastern Approach" – Gulf Academic Publishers, 2016.
3. "Media Production Fundamentals" – Egyptian Book Authority, 2014.
4. "Crisis Communication Handbook for PR Professionals" – Arab Media Press, 2013.
5. "Introduction to Mass Communication" – Cairo University Press, 2012.

Other Interest & Activities

Dr. Naglaa is actively involved in community service activities and has organized numerous workshops and training sessions for media professionals. She has a keen interest in photography, creative writing, and cultural exchange programs.