Job Title
Public Relations Manager
Reporting to
- University President (or a senior executive such as Director of Communications)
- In some cases, reporting line may differ based on structure, e.g. “Head of Marketing & PR” as supervisor
Objectives / Purpose of the Role
- To plan, develop, and execute PR strategies that enhance the university’s reputation and visibility locally, regionally, and nationally.
- To support the university’s mission, strategic goals and core values via communications, media relations, branding and awareness campaigns.
- To build, maintain, and strengthen relationships with media, stakeholders, students, alumni, faculty, staff, and the broader public.
Key Responsibilities
Here are the main duties typically expected:
- PR Strategy & Planning
- Develop comprehensive PR plans aligned to the university’s strategic plan.
- Identify target audiences (students, alumni, media, public/private sector, etc.) and tailor communications accordingly.
- Media Relations
- Establish and maintain contact with media organizations (print, digital, TV, radio).
- Prepare and distribute press releases, feature stories.
- Organise press conferences, media events, photo sessions.
- Content Creation & Publications
- Create, manage, edit content: brochures, flyers, posters, newsletters, social media posts, website content.
- Ensure the visual identity and brand compliance in all communications.
- Digital & Social Media Presence
- Manage social media accounts, digital marketing efforts.
- Maintain university’s online reputation; monitor feedback, respond appropriately.
- Internal Communications
- Ensure internal stakeholders (faculty, staff, students) are informed—through newsletters, announcements, events, etc.
- Promote consistency in how the brand and university messages are understood internally.
- Event Promotion & Public Engagement
- Support / organize special events, promotional activities.
- Plan and coordinate displays, signage, banners, exhibition materials.
- Brand Management
- Protect, promote, and ensure proper usage of university brand elements.
- Ensure all communications adhere to institutional branding, style guides, policies.
- Monitoring & Evaluation
- Track PR metrics: media mentions, social media reach, engagement, reputation.
- Evaluate effectiveness of campaigns; adjust strategies as needed.
- Miscellaneous / Supportive Tasks
- Assist in market/sales analysis of PR programs.
- Perform other duties as assigned.
Qualifications & Skills
Based on Gulf University’s requirements:
| Qualification / Skill | Description |
|---|---|
| Education | Bachelor’s degree in Public Relations, Communications, Media Studies, Marketing, Business, Social Sciences or related field |
| Experience | Usually 1–2 years or more in public relations, media, communications, especially within higher education is preferred. |
| Communication Skills | Excellent written and verbal communication; ability to write press releases, content; bilingual (Arabic & English) often a plus. |
| Interpersonal / Networking | Ability to liaise with media, stakeholders; negotiate; build relationships. |
| Creativity & Flexibility | Coming up with campaigns, adapting to changing priorities, problem-solving. |
| Branding / Visual Identity Awareness | Understanding style guides; ensuring consistency of visual communication. |
| Digital Literacy | Using social media, digital tools, content management; basic graphic design or coordinating with design teams. |
| Organization & Time Management | Planning events, meeting deadlines, multitasking. |
Desirable Additional Qualifications
Depending on seniority or specific role:
- Leadership / Managerial experience if applying as PR Manager or Head of PR. gulfuniversity.net
- Experience in strategic communications planning.
- Experience with both Arabic and English media.
- Knowledge of market research, analytics.
Working Conditions & Type
- Full-time position.
- Administrative category.
- Based in Bahrain, at Gulf University campus.
Job Category: Administrative
Job Type: Full Time
Job Location: Bahrain
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