Student Projects | Gulf University

A showcase of capstone and coursework projects produced by Advertising & Digital Marketing students — applied work spanning brand strategy, digital assets, e-marketing, and creative career planning.

Integrated Marketing Communication (IMC) Plan for Gulf Air

Project Overview

Students developed a comprehensive Integrated Marketing Communication (IMC) Plan for Gulf Air, focusing on improving brand visibility, customer loyalty, and digital engagement across local and regional markets.

Project Highlights

Analysis of Gulf Air’s current marketing environment
Target audience segmentation and persona creation
Development of message strategy and creative positioning
Design of cross-channel communication plan (TV, digital, social, outdoor, PR)
Budget allocation and media scheduling
KPI measurement framework & ROI estimation

Learning Outcomes

Students gained hands-on experience in building large-scale communication plans, understanding brand strategy, and applying real-world IMC tools used in the aviation and travel industry.

Designing Digital Assets for Promoting the Bachelor’s in Advertising & Digital Marketing

Project Overview

Students designed a range of digital promotional assets to market the Bachelor’s in Advertising and Digital Marketing program within Bahrain and across the GCC region.

Project Deliverables

Social media banners and posters
Short promotional videos / reels
Landing page layout for admissions
Program pitch deck for schools
Email campaign templates

Key Objectives

Increase program awareness among high school students
Build interest among regional learners
Showcase creative and digital marketing skills of students

Learning Outcomes

Students learned how academic programs are marketed, developed content aligned with brand identity, and created digital designs using professional marketing frameworks.

E-Marketing Strategy for a GCC-Based E-Commerce Company

Project Overview

This capstone project required students to create a full-fledged e-marketing plan for a real or simulated GCC e-commerce company, with the goal of improving digital visibility, sales conversion, and overall profitability.

Core Components of the Plan

Digital audit and competitive analysis
SEO strategy and keyword planning
Social media content strategy
Paid advertising plan (Meta, Google Ads)
Email marketing workflows
Website UX / Conversion Optimization
Analytics dashboard and performance KPIs

Expected Impact

The plan demonstrated how integrated digital tools can boost traffic, strengthen brand positioning, and increase ROI in the highly competitive GCC e-commerce market.

Learning Outcomes

Students gained strategic, analytical, and technical skills essential for digital marketing roles in the e-commerce sector.

Ikigai Exploration & Career Planning in the Creative Industry

Project Overview

Students explored their Ikigai (a Japanese concept meaning “reason for being”) to develop personalized career pathways within the creative and digital industries.

Project Tasks

Identifying their strengths, passions, values, and potential career roles
Mapping job opportunities in advertising, marketing, design, and media
Creating a career development plan (1-year, 3-year, and 5-year roadmap)
Designing a personal brand statement
Preparing job profiles aligned with their Ikigai discovery

Career Pathways Explored

Social Media Strategist
Graphic Designer
Content Creator
Digital Marketing Analyst
Brand Coordinator
Creative Copywriter

Learning Outcomes

Students gained clarity on career direction, enhanced self-awareness, and built practical plans to enter creative roles in the advertising, marketing, design, and media industries.